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How to find the Pinterest Tag ID and API token

Find your Pinterest Tag ID and generate a Conversions API token in the same visual guide.

Updated July 30, 2026

The Pinterest Tag ID identifies the event source for your website. Server-side events also use a secret Conversions API token.

How to find the Pinterest Tag ID

Open Campaign Manager

Sign in to the Pinterest business account and open Campaign Manager.

Pinterest page with access to Campaign Manager
Confirm you are using the business account connected to the website.

Open Conversions

Go to Business → Conversions in the top menu.

Pinterest menu with Conversions highlighted
This area contains the Pinterest Tag and API settings.

Choose Tag Manager and copy the Tag ID

Under Pinterest Tag, select the Tag Manager installation option. Copy the numeric Tag ID shown in the instructions.

Pinterest Tag setup through Tag Manager showing the Tag ID
Copy only the number shown as the Tag ID.

How to generate the Conversions API token

Open the API settings and generate a token

Open Conversion API, choose Set up API, and click Generate new token.

Pinterest Conversion API screen with Generate new token
Copy the token and store it securely. Never share it in a screenshot or message.

Where to use them in ETM

Enter the Pinterest Tag ID during Web implementation. ETM asks for the Conversions API token when you configure server-side tracking.

NEXT STEP

Found what you needed?

Open ETM, choose your GTM, and use this information to prepare the tracking.

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