Easy Tag Manager
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The complete operation for your GTM tracking

The easiest way to set up, verify, and manage conversion tracking in GTM.

One app to configure Web and server-side tracking, find issues with quality scans, and solve questions with a support agent that understands your environment.

Start free See how it works
Guided Web tracking Managed server-side Quality scans Support agent

Tracking command center

Your GTM, under control Implementation, quality and support in one place
Guided flows 3
Checks 2
Pending items 0
Web tracking Server-side Quality Support

More than creating tags

Tracking work does not end when a tag is created.

You still need to understand the site, configure Web and server-side, respect consent, prevent duplicates, validate after publishing and investigate reporting issues. ETM brings those steps into one guided operation.

How it works

Tell ETM what you need. It guides the technical part.

1

Connect your account

Choose the account and site. If you do not know which GTM to use, ETM helps find what is already installed.

2

Choose your goal

Install eCommerce or Lead measurement, investigate a drop, configure consent or activate server-side.

3

Understand and decide

The app explains what it found, prepares changes for review and only publishes when you confirm.

Everything for your marketing data

From the first setup to investigating a problem.

Install GA4 and ad pixels without building tags one by one Guided eCommerce and Lead flows for GA4, Meta, TikTok, Pinterest and Google Ads, with integrated consent.
Move to server-side when it makes sense Reuse your current Web setup, activate a managed environment and keep Web and Server synchronized.
Find out whether data is arriving correctly Scans analyze actions and destinations, flag possible duplicates and generate a clear measurement report.
Have an expert inside the app An agent that explains without jargon, investigates with your GTM and scans, and uses protected tools with your confirmation.

Plans

Start free to understand the health of your data.

Run a diagnosis first. When you want to implement, fix or monitor more often, choose a plan based on volume. Server-side has a separate subscription per GTM.

To explore

Free

USD 0/mês

Check whether the site is sending data and understand what needs attention before changing anything.

Site scan 5 messages/day
  • Run a site scan
  • Receive a clear summary of problems and opportunities
  • See which site actions were identified
  • Support chat with 5 messages per day
Sign in with Google

To really use it

Most recommended

Starter

USD 19/mês

For a business or store that wants to install and maintain measurement without a manual technical routine.

1 user 5 implementations 10 scans/mo
  • Full access to Easy Tag Manager
  • GA4 and ad platforms for eCommerce and Leads
  • Consent Mode and ETM cookie banner
  • Safe review and publication through the app
  • Protection against duplicate data
  • Support agent connected to GTM
  • Verification and report after implementation
Choose Starter

For recurring operations

Pro

USD 99/mês

For operations that make changes and verifications every month.

1 user 75 implementations 150 scans/mo
  • Everything in Starter
  • Support chat with 50 messages per day
  • More conversation and verification history
  • Priority in the application queue
  • Ideal for continuous marketing data maintenance
Choose Pro

For teams

Agency

USD 499/mês

For agencies and teams with several clients, more users and high implementation volume.

5 users 250 implementations 500 scans/mo
  • Everything in Pro
  • Support chat with fair usage
  • Multiple client management
  • Maximum priority in the application queue
  • Priority support
Choose Agency

FAQ

Common questions.

Can ETM help when my numbers fall?

Yes. ETM checks whether data collection is still working and helps separate a possible measurement failure from a real change in the business or reports. When context is missing, it explains the evidence and the next step needed.

Does ETM install GA4 and ad pixels?

Yes. On paid plans, guided flows prepare and publish measurement for GA4, Meta, TikTok, Pinterest and Google Ads, for both eCommerce and Lead generation.

Do I need to know Google Tag Manager?

Not for the main flows. The app explains decisions, offers tutorials and includes a support agent. People who already know GTM can still review everything.

Do I need server-side to get started?

No. It is a more advanced option that reduces reliance on the browser and gives you more control over collection. You can start with Web tracking; when server-side makes sense, ETM guides the setup. Each environment is purchased separately.

Does ETM handle cookie consent?

Yes. ETM can install a simple banner and configure when tags may collect data. It handles the technical setup, but does not replace legal advice or a legal consent platform when one is required.

Can I review everything before publishing?

Yes. Changes are prepared for review and are only published when you confirm. ETM also verifies the result after implementation.

How do the plans work?

Free helps diagnose the site. Paid plans let you implement and publish, with different usage and team limits. Server-side environments are purchased separately per GTM.