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How to find the TikTok Pixel ID and Events API token

Find your TikTok Pixel ID and generate an Events API token for Web and server-side tracking.

Updated July 30, 2026

The TikTok Pixel ID identifies the browser data source. Server-side tracking also requires a private Events API token.

How to find the TikTok Pixel ID

Open Ads Manager

In TikTok for Business, open the apps menu and choose Ads Manager.

TikTok for Business menu with Ads Manager highlighted
Ads Manager contains campaigns, events, and data sources.

Select the ad account

If your business has several accounts, select the one that receives events from this website.

TikTok screen for selecting an Ads Manager account
Check the account name and ID before continuing.

Copy the Pixel ID

Open Events Manager → Data sources, select the website source, and copy its Pixel ID.

TikTok Events Manager showing a data source and Pixel ID
Use the source whose name and website match your implementation.

How to generate the Events API token

Open the Pixel settings

Select the Pixel, open Settings, then find Data connection → Events API.

TikTok data source list with a Pixel selected
Generate the token in the same source as the Pixel ID.
TikTok Pixel details with Settings highlighted
Connection options are available under Settings.

Generate and copy the token

Click Generate access token, copy the value, and keep it secure.

TikTok Events API settings with the token generation option
TikTok may ask for confirmation before showing the credential.
TikTok dialog with a hidden token and Copy token button
Never publish a screenshot containing your real token.

Where to use them in ETM

Enter the Pixel ID for the TikTok Web destination. ETM asks for the Events API token during server-side setup when needed.

NEXT STEP

Found what you needed?

Open ETM, choose your GTM, and use this information to prepare the tracking.

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